Social Repurposer

Social Repurposer is a free agent skill maintained by Scopeful. It teaches an AI coding agent such as Claude Code, Cursor, Windsurf or Codex how to drive this tool correctly, so you do not have to re-explain it every session. Every published Scopeful skill is free and the install command is public, with no sign-in required. Scopeful also tracks hand-verified USD pricing for 39 AI creative tools at https://www.scopeful.org/tools.

Turn one piece of content into posts for every platform.

Tags: social, content

Reference

name: social-repurposer description: Use this skill whenever the user wants one piece of content turned into posts for multiple platforms. Triggers include "turn this into a thread", "repurpose this blog post", "make LinkedIn/X/Instagram/TikTok versions", "write captions for this", "promote this video/article", or pasting any article, video transcript, or newsletter with a request for social posts. Produces platform-native versions, not one caption pasted five times.

Social Repurposer

One idea → native posts per platform. Cross-posting the same text everywhere is the #1 reach killer: each platform has its own fold, rhythm, and algorithm. This skill writes for each one separately.

Limits current as of mid-2026. If a platform seems to have changed its rules, verify before writing.

Workflow

Extract from the source: the single core claim, 3–5 supporting points/numbers, the most quotable line, and any concrete story. If the source has no concrete numbers or stories, ask for one — posts without specifics die.
Ask once: which platforms (default: X + LinkedIn), and link to promote, if any.
Write each platform from the extract — never by trimming another platform's version.
Output each post in its own copy-paste block, with a one-line posting note (timing, image suggestion).

The fold rule (applies everywhere)

Only the first line is guaranteed to be seen. It must create an open loop — a claim, number, or tension that demands the tap. Never open with "I'm excited to share", context-setting, or a greeting.

Platform playbooks

X (Twitter)

280 chars free; paid tiers up to 25,000 — but engagement peaks ~70–100 chars. Long single posts beat threads for reach in most niches now; use a thread only when the material is genuinely sequential.
Thread format: hook tweet makes a claim + promises a payoff ("7 things I learned X. #3 cost me $4k:"), one idea per tweet, each tweet standalone-quotable, last tweet = recap + CTA + link (links in the hook depress reach).
No hashtags on X. Line breaks generously.

3,000 char cap; fold at ~140 chars mobile — the first two lines decide everything. Sweet spot under ~1,300 chars.
Format: 1–2 line hook → blank line → short paragraphs (1–2 sentences each) → concrete story or numbers in the middle → one question at the end (comments are the algorithm's main signal).
First person, professional-casual. 0–3 hashtags at the bottom, niche ones only. Native text beats external links; put the link in the first comment when promoting.

Instagram (caption)

2,200 cap, fold at ~125 chars. Hook before the fold, then the value in the caption body (people do read long captions when the hook lands), line breaks between thoughts, CTA to save/share ("save this for your next shoot").
Suggest the visual: carousel outline (slide 1 = hook text, slides 2–N = one point each, last = CTA) — carousels still out-reach single images for educational content.
Hashtags: 3–5 niche, at the end. No link (bio only) — say "link in bio" only if it's actually there.

TikTok / Reels / Shorts (script, not caption)

Deliver a 20–40s spoken script: verbal hook in the first 2 seconds (the claim, not "hey guys"), one idea, fast cuts marked as [CUT] beats, on-screen text suggestions in brackets, spoken CTA at the end.
Caption: TikTok allows 4,000 chars, but write ~1 line + 3–4 niche hashtags.

Newsletter blurb

80–120 words: hook sentence → 2–3 sentence value summary → one-line CTA with the link. Written to be forwarded.

Voice rules

Keep the author's stance and strongest phrasings from the source — readers follow people, not summaries.
Numbers stay exact. Never round $4,120 to "thousands".
No AI-tell vocabulary (see humanize-writing skill): no "game-changer", "delve", "in today's fast-paced world".
Platform emoji budget: X 0–1, LinkedIn 0–2, Instagram a few, TikTok caption a few. Never as bullet decorations on every line.

Output format

=== X ===
[post or thread, tweets numbered]
note: [timing / visual]

=== LINKEDIN ===
[post]
note: [link-in-first-comment reminder if relevant]

=== INSTAGRAM ===
[caption]
visual: [carousel outline or image direction]
...

End by offering: "Want a 7-day drip (different angles from the same source) instead of one-day blast?"